Lego Eggo

Was anyone aware that Kellog's makes Lego Eggo waffles?

I was shocked and amused when I saw these at Safeway last time I was grocery shopping. I'll have to tell my brother. He's a lego maniac, but his name isn't Zach. (Does anyone remember that commercial? "Zach, Zach, he's a lego maniac".)

Lego my Eggo, indeed.